Yoo, J., Ohu, E. A., & Mącik, R. (2025). Comparing VR and TV in Nigeria and the US: Impacts on empathy, engagement, and enjoyment. Journal of International Technology and Information Management, 34(2). [Link]
Ohu, E. A., Schrier, K., Emami, C., Alugo, M., Babatunde, E., Bodunde, I., Olominu, O., Odumbo, D., Adetunji, S., Ogbitse, A., Lansford, J. E., & Okonkwo, J. (2025). Virtual reality game jam as a character development tool in and beyond the classroom. Research in Human Development, 22(1), 81–103. [Link]
Allen, T., Beham, B., Ollier-Malaterre, A., Baierl, A., Alexandrova, M., Beauregard, A., Ohu, E ... & Waismel-Manor, R. (2024). Boundary management preferences from a gender and cross-cultural perspective. Journal of Vocational Behavior, 148, 103943. [Link]
Ohu, E. A. (2023). Too much information: When work-family conflict empowers senior managers to stay. SA Journal of Industrial Psychology/SA Tydskrif vir Bedryfsielkunde, 49(0), a2033. [Link]
Ohu, E. A., & Spitzmueller, C. A. (2023). Greasing the wheel through bribes: Interaction of national culture and local business conditions. South African Journal of Business Management, 54(1), a3435. [Link]
Beham, B., Ollier-Malaterre, A., Allen, T. D., Baierl, A., Alexandrova, M., Artiawati, Beauregard, T. A., Carvalho, V. S., Chambel, M. J., Cho, E., Coden da Silva, B., Dawkins, S., Escribano, P. I., Gudeta, K. H., Huang, T.-p., Jaga, A., Kost, D., Kurowska, A., Leon, E., Ohu, E…Waismel-Manor, R. (2023). Humane orientation, work–family conflict, and positive spillover across cultures. Journal of Applied Psychology, 108(10), 1573–1597. [Link]
Yoo, J., Lee, S., & Ohu, E. A. (2024). A cross-cultural analysis of VR gaming psychological needs and motivations: A self-determination theory approach. Managing Sport and Leisure, 29(3), 392–412. [Link]
Yoo, J., & Ohu, E. A. (2024). Virtual reality versus TV: Comparing empathy, engagement, enjoyment, and usage intentions. International Journal of Technology, Knowledge, and Society, 20(1), 35–63. [Link]
Lupinek, J. M., Brownlee, E., Ohu, E. A., & Yoo, J. (2022). The untapped inventory of virtual reality in-game advertising (IGA): Digital disruptions for sports marketing research. Journal of SPORT, 5(1), 1–17.
Thomas, C. L., Ingels, D. J., Kazmi, M. A., Ohu, E. A., Belle, C., & Spitzmueller, C. (2022). Adolescents' problematic internet use in secondary school students in Lagos, Nigeria: A preliminary examination of individual and family-based predictors and consequences. Computers in Human Behavior, 132, 107247. [Link]
Yoo, J., Ohu, E. A., & Ohu, I. (2022). A cross-cultural study of the influence of environmental factors on VR gamers' experience of spatial presence, enjoyment, and subjective workload: A preliminary study. Technology, Mind, and Behavior, 3(1). [Link]
Yoo, J., Lee, S., Ohu, E. A., & Brownlee, E. A. (2022). An analysis of potential VR sports game consumers' prospective motives. International Journal of Business in Sports, Tourism & Hospitality Management, 3(1), 31–56.
Lupinek, J. M., Yoo, J., Ohu, E. A., & Brownlee, E. (2021). Congruity of virtual reality in-game advertising. Frontiers in Sports and Active Living, 3, 728749. [Link]
Ohu, E. A., & Dosumu, F. A. (2021). The other side of a pandemic in I-O psychology research. Industrial and Organizational Psychology: Perspectives on Science and Practice, 14(1–2), 239–243. [Link]
Ohu, E. A., Spitzmueller, C., Zhang, J., Thomas, C. L., Osezua, A., & Yu, J. (2019). When work-family conflict hits home: Parental work-family conflict and child health. Journal of Occupational Health Psychology, 24(1), 19–36. [Link]
Ohu, E. A. (2016). Cultural intelligence sounding the death knell for stereotypes in business communication. Global Advances in Business Communication, 5(1), Article 2. [Link]
Conference Proceedings
Ohu, E. A., Olarinde, O., Adetunji, T. S., Odumbo, D., & Ogbitse, A. (2026). VR builds lasting empathy and compassion: Observation edges embodiment in adolescents. Proceedings of the IEEE Conference on Virtual Reality and 3D User Interfaces (IEEE VR 2026). [Link]
Ohu, E. A., Schrier, K., Lansford, J. E., Emami, C., Bodunde, I., Babatunde, A., Alugo, M., Olarinde, O., Adetunji, T. S., Odumbo, D., Ogbitse, A., Okonkwo, J., Anifowose, P., & Ibeakanma, C. (2026). The scalability paradox: Passive VR observation outperforms active embodiment for adolescent empathy across two replicated trials. Extended abstract accepted at the International Conference on Extended Reality (XRM 2026), Tallinn, Estonia.
Book Chapters
Ohu, E. (2022). African Public Universities: Using Social Media for Competitive Advantage. In: Adeola O., Katuse P., & Twum K. (eds) Public Sector Marketing Communications - II - Traditional and Digital Perspectives. Palgrave Macmillan.
Bodunde, I. J., & Ohu, E. (2022). Advertising in virtual reality: A hierarchy of effects paradigm. In O. Adeola, R. E. Hinson, & A. M. Sakkthivel (Eds.), Marketing Communications and Brand Development in Emerging Economies Volume I (pp. 229–252). Springer International Publishing. [Link]
Anifowose P.O., Ohu E.A. (2020). Social Intrapreneurs: Rebels for Good. In: Marques J., Dhiman S. (eds) Social Entrepreneurship and Corporate Social Responsibility. Management for Professionals. Springer, Cham. [Link]
Ohu, E., Laguda, E., & Ogunyemi, K. (2018). Mindfulness and stress reduction: Managing workplace stress. In The Palgrave Handbook of Workplace Spirituality and Fulfillment (pp. 1-32). Palgrave Macmillan, Cham. [Link]
Laguda, E., Ogunyemi, K., & Ohu, E. (2018). From success to significance: Transforming your job into a calling. In The Palgrave Handbook of Workplace Spirituality and Fulfillment (pp. 1-29). Palgrave Macmillan, Cham. [Link]
Adeola, O., & Ohu, E. (2019). The Board in the Financial and Social Performance of Firms. In Ngwu, F.N., Osuji, O.K., Ogbechie, C., & Williamson, D. (Eds.) Enhancing Board Effectiveness: Institutional, Regulatory and Functional Perspectives for Developing and Emerging Markets. Routledge. [Link]
Ohu, E., & Anifowose, P. (2019). Leading with a moral compass. In M. W. Stachowicz-Stanusch & W. Amann (Eds.), Management as a Calling: Leading Business, Serving Society (Chapter 17, pp. 191–203). Routledge.
Ohu, E., & Ogunyemi, K. (2019). Mindfulness and ethical consumption. In W. Leal Filho et al. (Eds.), Encyclopedia of the UN Sustainable Development Goals: Responsible Consumption and Production (pp. 495–507). Springer.
David-West, O., Ohu, E., & Palvia, P. (2020). Information technology issues in Nigeria. In P. Palvia et al. (Eds.), The World IT Project: Global Issues in Information Technology (Chapter 24). World Scientific.
Books
Ohu, E. A. (2012). Organizational culture and communication in Edgar Schein: Application to non-profit organizations. Pontifical University of the Holy Cross, Rome.
Selected Conference Presentations
Ohu, E. A. (2026, August). Less is more in VR empathy and compassion training: Suppression mechanisms explain mode effects, variance predicts harm. Poster presented at the American Psychological Association (APA) 2026 Annual Convention, Denver, USA. [Download Poster]
Ohu, E. A., Schrier, K., Lansford, J. E., Emami, C., Bodunde, I., Babatunde, A., Alugo, M., Olarinde, O., Adetunji, T. S., Odumbo, D., Ogbitse, A., Okonkwo, J., Anifowose, P., & Ibeakanma, C. (2026, June). The scalability paradox: Passive VR observation outperforms active embodiment for adolescent empathy across two replicated trials. Extended abstract presented at the International Conference on Extended Reality (XRM 2026), Tallinn, Estonia.
Beham, B., Allen, T., Ollier-Malaterre, A., Baierl, A., Alexandrova, M., Artiawati, M., Beauregard, T.A., Carvalho, V. S., Chambel, M. J., Coden da Silva, B., Cho, E., Dawkins, S., Escribano, P. I., Gudeta, K. H., Huang, T.-p., Jaga, A., Kost, D., Kurowska, A., Leon, E., Offer, S., Ohu, E…Waismel-Manor (2024, June). Religiosity and Work-Family Interface across cultures. Work and Family Researchers Network Conference 2024.
Ohu, E., Schrier, K., Emami, C., Alugo, M., Babatunde, E., Bodunde, I., Olominu, O., Odumbo D., Adetunji, S., Ogbitse, A., Lansford, J. E., Okonkwo, J. (April, 2023). Virtual Reality Game Jam as a Character Development Tool in and beyond the Classroom. Society for Research on Adolescence (SRA) Conference 2023.
Beham, B., Ollier-Malaterre, A., Allen, T. D., Baierl, A., Alexandrova, M., Artiawati, Beauregard, T. A., Carvalho, V. S., Chambel, M. J., Cho, E., Coden da Silva, B., Dawkins, S., Escribano, P. I., Gudeta, K. H., Huang, T.-p., Jaga, A., Kost, D., Kurowska, A., Leon, E., Ohu, E…Waismel-Manor, R. (2022, June). Humane orientation, work–family conflict, and positive spillover across cultures. Work and Family Researchers Network Conference 2022.
Lupinek, J., Yoo, J., Brownlee, E., & Ohu, E, (2021, October). Examining the Growth Inventory of Sport virtual Reality In-game advertising (IGA). Sport Marketing Association (SMA) Annual Conference 2021.
Schrier, K., Ohu, E., Bodunde, I., Alugo, M., Emami, C., & Babatunde, A. (2021). Piloting a Game Jam in Nigeria to Support Empathy and Compassion. arXiv preprint arXiv:2108.03475. [Link]
Ohu, E., Ohu, I., Laguda, E (2018, June). Linking Smartphone Notifications, Wellbeing and Productivity: The Roles of Stress and Mindfulness. 2018 Academy of Management Specialized Conference on Big Data and Managing in a Digital Economy, Surrey, United Kingdom.
Ohu, E., Zhang, J., Thomas, C., Spitzmueller, C., Anwuzia, E., Mazara, K. (2018, June). Low-Income Nigerian Worker Work–Family Conflict and Child Family Satisfaction. 2018 SIOP Annual Conference, Chicago, United States of America.
Case Studies
Ohu, E. (2023). Make me buy: A virtual reality case for marketing. VHCI Lab, Lagos Business School, Pan-Atlantic University.
Ohu, E. (2021). JEDCO case: Jigawa electricity distribution company. The Case Centre, Lagos Business School, Pan-Atlantic University.
Ohu, E. (2019). Terragon: Just getting started. The Case Centre, Lagos Business School.
Ohu, E. (2018). Terragon: The future is mobile. The Case Centre, Lagos Business School.
Ohu, E. (2018). The marriage: A story of four mergers (A). The Case Centre, Lagos Business School, Pan-Atlantic University.
Ohu, E. (2018). The marriage: A story of four mergers (B). The Case Centre, Lagos Business School, Pan-Atlantic University.
Ohu, E. (2017). Frabho: The cassavapreneur. The Case Centre, Lagos Business School, Pan-Atlantic University.
Ohu, E. (2017). Ibrahim: The cassava starch processor. Emerald Emerging Markets Case Studies, 7(1), 1–14.
Ohu, E. (2015). Nollyflix. Open School of Management.